#EXPERT SECRETS RUSSELL BRUNSON FREE PDF HOW TO#

You’ll then present your offer in a very precise format we call the Stack. Here is where you move from the teaching to the sales portion of the presentation. You will teach story, strategy, and case study for each of the three secrets. The number one thing they believe is keeping them from getting started (external beliefs).Their ability to use the vehicle (internal beliefs).

You need to identify the false beliefs they have around the following: The goal of each story, strategy, and case study that you share is meant to break a specific false belief pattern and rewrite the true story in your listeners’ minds. You audience’s desire for the how is the reason they are going to give you money at the end of your presentation. You teach the what (strategy) but not the how. When you are selling, you do not teach the tactics. When you are teaching a course, you tell your story, explain the strategy, teach the tactics, and provide social proof. This is the content section of your presentationĭuring the three secrets you will be teaching your frameworks This story will kick off the presentation, build rapport between you and your audience, and introduce them to the new vehicle that you will be presenting. Your first attempt to knock down the Big Domino is by telling your origin story about how you discovered the new opportunity. Jason Fladlien once explained: The idea is to have a single point of belief that your message is built around and is emphasized over and over and over again from a variety of different angles. If you try to get someone to believe in more than one thing, your sales will suffer. The entire presentation is designed to get them to believe just one thing: that your new opportunity is the key to them getting the result they desire the most. One of the biggest things to understand, is that the presentation is not about getting your audience to believe a lot of things. The ratios stay the same, you just expound longer on your stories and tell more short Epiphany Bridge stories to break more false beliefs if time permits. Next 5 minutes: Secret #3- External Beliefs Story Next 5 minutes: Secret #2 – Internal Beliefs Story Next 5 minutes: Secret # 1 – Vehicle Framework Story If I have only 30 minutes, I break it down like this:įirst 5 minutes: Intro, Big Domino, and Origin Story

Next 15 minutes: Secret # 3 – External Beliefs Story Next 15 minutes: Secret #2 – Internal Beliefs Story Next 15 minutes: Secret #1 – Vehicle Framework Story When I have 90 minutes, the time line looks like this.įirst 15 minutes: Intro, Big Domino, and Origin Story The framework revolves around three core phases.

#EXPERT SECRETS RUSSELL BRUNSON FREE PDF HOW TO#

I learned how to tell stories, how to structure offers, and so much more. But learning how to identify, break, and rebuild false belief patterns get people to take the action they need in order to change. What I discovered from the best people in the business was that teaching the best content hurts sales. The way you structure your selling presentations on these platforms are the same as how you structure a sales presentation from stage. You will use them for your ads, the landing pages for your funnel, your live or automated webinars, your Facebook or Instagram lives, your YouTube videos, your podcasts, and more. Your platform and your funnels are your virtual stage. When you’re in an event, or selling inside a funnel, you can’t really ask questions and get answers from thousands of people, so you need to create your presentation in a way that resolves all the objections that will come up for as many people as possible When you are selling face-to-face, you have the unique ability to ask specific questions, get personal feedback, and resolve objections on the spot. SECTION THREE: “10X SECRETS”: ONE-TO-MANY SELLING YouTube | Spotify | Instagram | Facebook | Newsletter | Website STOP TRYING TO ACHIEVE YOUR GOALS BY YOURSELF AND BE COACHED TODAY HEREĬHECK OUT THE FOLLOWING Book | Summaries | Course

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Expert secrets russell brunson free pdf